Email Marketing Features Integrated into eFusion
 Main Features |
• Choose over 200+ design templates • One-off and loyalty based campaigns • For the first time go beyond open rates and bounces reporting and see what actions customer take • Integrated customer database that grows as customers subscribe or interact with your website • Use the Customer Report Generator to dice and slice your customer database for better targeting and results • Systems to increase email deliverability and reducing spam |
 Integrated database |
• Grow your customer database every time your customers subscribe or interact with your website • Centrally manage your customer's campaign subscriptions • A full history of past campaigns sent to each customer including open rates, actions taken and links clicked • Increase your sales by utilizing up to 5 anniversary dates for each customer, e.g. date of last holiday booked, date of last car service. Use loyalty campaigns to automate communication around these key events on a one-on-one basis • Customize and extend the Customer Database to suit your business (All-in-One solution only) |
 Lists |
• Create unlimited number of lists for better targeting and results • Use customer report generator to dice and slice your customer database • Easily add a subscription box to any web page hosted at GB or elsewhere to allow customers to subscribe to your newsletters • Customize the landing page customers see after subscribing to your list • Customize auto responder email sent to new subscribers after they subscribe • Double opt-in mechanism • Be notified via email every time a customer subscribes to a list |
 Email marketing reporting |
• Track Open Rate of HTML emails • Track Links clicked and most popular links (available for both HTML and Text formatted emails) • For the first time track customer Actions e.g. customer made a purchase, customer made an enquiry and so forth (All-in-One solution only) • Track bounce rates • Track customer un-subscriptions from your campaigns • Live Feed • Sophisticated customer reporting framework • Filter on any system or custom field • Save any report and run later • Export any report to Microsoft Excel for further analysis |
| Email deliverability & spam control |
• Double Opt-In mechanism • Unsubscribe link on all newsletters • From email address verification |
 Email marketing |
• Send One-Off Emails • Setup Birthday Loyalty Campaigns, e.g. setup one campaign to automate saying happy birthday to your customers on their birthday • Setup Anniversary based campaigns, e.g. based on previous holiday purchase, automate reminder in 6-months or 12-months • Setup Multi-Part email newsletter series. E.g. Customer signs up and receives issue 1 on sign-up, issue 2 a few days later, issue 3 a few days after that and so forth • HTML or Text Emails (HTML emails contain text version also) • Send a campaign to any customer group or your entire customer database • Preview your campaigns by emailing it to yourself or any one else before finalizing |